C-Sweet DC Chapter Event
Learn from the Pros:
Building Your Personal Brand & Marketing/PR Strategy
Wednesday, July 22nd
12:00 – 01:30 PM ET
Join us for an insightful and engaging session on how to develop a compelling personal brand and strategic marketing approach to elevate your business or career to the next level.
Designed for both women business owners and executives, this session will provide practical tools and expert guidance to help you clarify your professional identity, articulate your unique value, and confidently communicate your key differentiators. You’ll gain strategies to strengthen your value proposition, attract new clients or opportunities, and expand your professional network.
In this virtual session, two seasoned executives with deep expertise in marketing and public relations will share actionable insights to support your continued growth and visibility. This is a can’t-miss opportunity to learn from leaders who have successfully shaped brands and guided organizations through transformation.
Complimentary for members. Non‑member tickets – $25.
Meet the Speakers
Melissa Thrasher
Founder, Marketing Strategist, Creative Brand Consultant, Thrash Haus
Melissa Thrasher is a Creative Marketing Strategist and Fine Artist who bridges the worlds of business strategy and artistic vision. She helps brands transform how they communicate, engage, and elevate their presence. Her expertise spans high-growth marketing strategies, brand storytelling, and bespoke fine art collaborations—creating experiences that are both commercially impactful and emotionally resonant.
Cynthia Gutierrez-White
Award-Winning Author, Communications Strategist, PR, and Public Affairs Leader
Cynthia Gutierrez-White is a communications and public affairs strategist and author focused on leadership, workforce disruption, and the future of work. With more than 20 years of experience across healthcare, disaster response, and the nonprofit sector, she has led high-stakes crisis communications and guided organizations through complex transformations. She is the author of Redefined: Finding Purpose and Power After Job Loss Amid AI Disruption and Market Uncertainty (Amplify Publishing Group, November 2025), where she explores how technology and systemic change are reshaping today’s workforce and helps leaders navigate uncertainty with clarity, credibility, and purpose.
***Check your calendars and join us! All event fees are non-refundable.***
New to C-Sweet?
Are you a female executive at the Board, C-Suite, Director, or Vice President level in a Fortune 1000, middle market, or fast-growth company? C-Sweet is perfect for you.
C-Sweet is a dynamic global community of female executives dedicated to working with each other, as well as uplifting and empowering women in the workplace. Our mission is to create an environment fostering innovation, collaboration, and professional development for women in leadership positions.
Join us today and be part of a powerful movement redefining what it means to be a woman in business.
✨C-Sweet Members get free and discounted attendance for many C-Sweet events! ✨
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