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C-Sweet NYC Executive Evening

  • 29 Sep 2022
  • 5:30 PM - 8:30 PM (EDT)
  • 450 W. 33rd St. New York, NY 10001

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C-Sweet NYC Executive Evening

Thursday, September 29th, 5:30 - 8:30PM

Hosted by:

IPG and R/GA Ventures

450 W. 33rd St. New York, NY 10001

Building is referred to as 5 Manhattan West and we are located on the 12th floor.  

 Cocktail Networking Reception – Business Attire!

The evening will feature a Fireside Chat.

C-Sweet members receive free admission. Non-member tickets are $55.

Topic: "Inventing Product-Led Growth: How PLG Went From An Idea to the Biggest Trend In Business Today."

Product Led Growth refers to a business model strategy that relies on the product as the main vehicle to acquire, activate, and retain customers. In recent years, the idea of moving a business to be “product-led” and focusing on using your product to build a growth engine has gained momentum leading to significant success. But should you make this move now?

Come meet with Product-led growth leaders who will help you understand what you need to consider when moving to become product-led and how you can leverage a product-led growth mindset to drive your company in 2022 and beyond.


Meet the Speakers


Julie Fishman, MPA, RPh 

Director, Digital Health, Innovation, Partnerships, Implementation Cardinal Health


Julie is an enterprising executive and startup advisor with experience spanning across healthcare and life science industries. A pharmacist by training, a company founder, and a business executive, Julie is currently responsible for commercial activities related to developing, launching, and scaling innovative consumer and provider facing digital health solutions at Cardinal Health. Over the course of her career, Julie has been responsible for business development, go-to-market/growth strategy and execution as well as operations at digital health, early-stage biotech, healthcare and skincare companies. Passionate about innovation, she mentors startups helping them commercialize their vision and turn it into revenue growth as an Entrepreneur-In-Residence/mentor at Yale Ventures and University of California at San Diego. Julie is an active member of organizations supporting women’s career advancement and has previously served as a Programs Committee Chair at Women In Bio (WIB), Southern California chapter. Julie holds a Pharmacy degree from State University of New York at Buffalo and a Master in Public Administration degree from New York University.



Evan Silberhorn

Principal & GM Product, BCG Digital Ventures


Evan is a Principal within the Healthcare practice area (HCPA) at BCG Digital Ventures. He helps build client relationships across biopharma, med device, and payer-provider verticals and is part of the leadership team for DV’s product organization. Evan also builds and leads teams on client engagements across strategy, innovation, design, engineering, growth marketing, and operations. He has launched 3 successful digital products with major healthcare clients and supported digital transformations with a focus on product centricity and product led growth. Evan has been with BCG for 4 years working from the Manhattan Beach and New York offices. Prior to that he spent over 15 years bridging corporate strategy with the building and management of organizational digital capabilities and digital products for companies ranging from high growth start-ups to the Fortune 500.



Maria Malavenda

Managing Partner, KOL Ventures 


Maria Malavenda, Managing Director of KOL Ventures, is a tech and healthcare executive with 15+ years proven success in strategy, transformation, operating and investing roles. Her successes can be attributed to a keen focus on building, growing and scaling new ventures, managing P&L and capital investments, and unlocking areas of transformational growth. Maria has a proven track record of success in management roles (C-level, SVP, and GM roles), building and leading outstanding teams towards success, and creating, launching and scaling core businesses, net new businesses, and growth initiatives for both early-stage and large growth-stage organizations.

She loves to build great things with smart people.

Hosted by:

The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare.


R/GA Ventures helps corporate leaders identify and capitalize on disruptive technologies and emerging behaviors, while supporting startups with financial and creative capital to drive growth and returns. 

*** Check your calendars carefully! All event fees are non-refundable. ***

 Remember C-Sweet Members get free and discounted attendance for many C-Sweet events! 

Not a member yet? No problem! Click here to become a member TODAY.


New to C-Sweet?

C-Sweet is the premier global community of female executives, unleashing unlimited power for all. 

We focus on women working and doing business together at the most senior levels. When women consciously work together, we support our families, our communities, and pull up those who follow.

C-Sweet allows avenues for trusted and confidential exchange and business/career development as members connect to freely brainstorm and discuss all challenges they may face.

 C-Sweet.  A global movement for women’s empowerment.


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